Company News, Marketing News

The Lancaster Group

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By: TOM BRANNA

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The Lancaster Group will launch the latest Jennifer Lopez scent, Miami Glow, next month. The fragrance is geared toward 13-25 year olds, a younger group than Glow’s early-20s target. The target consumer “is very young and wants newness,” according to Catherine Walsh, senior vice president of marketing for cosmetics and American licenses at Lancaster....

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